About Action

Mission Statement

To deliver the industries most respected service brand. To do this, we have established a culture that supports our employees so they can provide exceptional service to our customers. 

Meet the Team

Katie Brouner

Katie Brouner

Office Manager

Katie started working for Action back in December 2008 and in 2021 she took the role of office manager. She does everything under the sun here, and keeps the place lively and energetic. 

Michael Yabroff

Michael Yabroff

President

Mike Yabroff has been the President of Action since 2014. He is always striving for the highest level of customer service and quality of product possible.  

Rosie Lopez

Rosie Lopez

Owner

Rosie has been with the company since 2014. She started by operating  the sewing machines then bought the business in 2022. Strives to provide high quality of customer service as well as quality of product.

Seth Fry

Seth Fry

Art Director

Seth started working for Action back in 2006 and is our in house graphic design specialist who handles every order we take. He is the dad figure everyone needs in their lives. 

Summer Little

Summer Little

Recpetionist

Summer started working for Action mid-2021. She is the front desk receptionist and handles the walk in customers.  

Isabel Whitlock

Isabel Whitlock

Auto Screen Printer Operator

Isabel started working for Action late 2021 and uses the automatic screen printer to complete her jobs. She knows how to combat any issues that arise, and has the best taste of music at Action.

James Speer

James Speer

Manual Screen Printer Operator

James started working for Action mid-2021 and uses the manual screen printer to complete his jobs. He is in college and loves to make people laugh, both at him and with him.

Ashlan Gardella

Ashlan Gardella

Embroidery Machine Operator

Ashlyn started working for Action late 2021. She operates and maintains the semiautomatic sewing machines. She has a lot of stories and a unique perspective on life.

Kim Perez

Kim Perez

Embroidery Machine Operator

Kim started working for Action early 2022. She operates and maintains the semiautomatic sewing machines. She goes on hikes in her free time and loves being outdoors.

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Glenda Montano

Glenda Montano

Embroidery Machine Operator

Glenda started working for Action late 2021. She operates the sewing machines. She has a great sense of humor and has the cutest pug at home.

Emily Lopez

Emily Lopez

Floater

Emily, daughter of Rosie, has many jobs at Action. She lends a hand to anyone that needs helps. She is a star at trimming and folding, all while balancing school and extracurricular activities.

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Leslie Lopez

Leslie Lopez

Floater

Leslie, daughter of Rosie, works in all areas in the warehouse. She helps the screen printers when they need it, and she sorts all product that gets delivered. Leslie goes to school full time, works part time, and does many sports and activities in her free time.

Elisa Cisneros Esquivel

Elisa Cisneros Esquivel

Embroidery Machine Operator

Elissa operates the sewing machines. She started working for Action early 2022. She has been producng upwards of 100 pieces a day since she started.

Our Foundation

Action’s founder, Ed Conner, was a local sports shop owner here in Reno, Nevada. Ed became frustrated with the void of decorators that could provide customer service and quality decoration that his uniforms needed. So in 1999 Ed set out to change the industry and Action was founded. His ideas were simple, provide timely customer service and stand behind the work provided. 16 years later, Ed’s vision has turned Action into the leading decorator for both the Reno/Sparks area as well as business’ all across the world.

In 2014, Action was purchased by Michael Yabroff. Bringing over 20 years of sales and customer service experience. Rosie then purchased in 2022 and  with the core values set into place by Ed and Michael, Rosie will continued to grow Action and looks forward to continue setting the standard in the garment decoration sector.

Action has the best customers!

We take pride in our work. It is our honor to provide our services to some of the top-rated businesses around the world. Here are just a few companies that experience the Action difference: Patagonia, University of Nevada-Reno, Reno Aces, Reno 1868 FC, Renown, Grand Sierra Resort, and Squaw Valley Alpine Meadows.

Action

Take action and contact us to start an order or answer any questions you may have.

We will be happy to help you!