About Action

Mission Statement

To deliver the industries most respected service brand. To do this, we have established a culture that supports our employees so they can provide exceptional service to our customers.

Meet the Team

Michael Yabroff

President

Mike Yabroff has been the President of Action since 2014, keeping the same core values and setting high standards for the company.

Marissa Taylor

Office Manager

Starting off her Action career in December 2014 as the front desk receptionist, Marissa Taylor took on all the walk-in and local customers. In 2015 she took the role of office manager.

Seth Fry

Art Director

Seth Fry started working for Action back in 2006 and is our in house graphic design specialist who handles every order we take.

Katie Brouner

Office Finance

Katie Brouner started working for Action Embroidery part-time back in December 2008 and is now the head of our finance department.

Shelby Davi

Sales Representive

Shelby has been with the company since 2017 and handles corporate sales. She is our in-house Patagonia specialist.

Erinn Combs

Receptionist / Social Media Coordinator

Erinn has been with the company since 2016. She handles the local decoration accounts as well as the social media presence.

Tanner Chan

Lead Screen Printer

Tanner has been with the company since 2015. He is a highly skilled printing operator who oversees the screen printing process.

Ally Bonner

Screen Printer

Ally has been with the company since late 2019. She is a printer who operates the manual and automatic screen printing machines.

Deicy Bardales

Embroidery Machine Operator

Deicy has been with the company since 2016. She operates and maintains the semiautomatic sewing machines.

Rosie Lopez

Embroidery Machine Operator

Rosie has been with the company since 2014. She operates and maintains the semiautomatic sewing machines.

Yazmin Silis

Embroidery Machine Operator

Yaz has been with the company since 2014. She operates and maintains the semiautomatic sewing machines.

Liz Lopez

Embroidery Machine Operator

Liz has been with the company since 2017. She operates and maintains the semiautomatic sewing machines.

Barry Haling

Senior Screen Printing Assistant

Barry has been with the company since 2014. He assists with all things screen printing, from washing screens to folding and packing orders.

Linda Bolz

Embroidery Machine Operator

Linda has been with the company since 2019. She operates and maintains the semiautomatic sewing machines.

Our Foundation

Action’s founder, Ed Conner, was a local sports shop owner here in Reno, Nevada. Ed became frustrated with the void of decorators that could provide customer service and quality decoration that his uniforms needed. So in 1999 Ed set out to change the industry and Action was founded. His ideas were simple, provide timely customer service and stand behind the work provided. 16 years later, Ed’s vision has turned Action into the leading decorator for both the Reno/Sparks area as well as business’ all across the world.

In 2014, Action was purchased by Michael Yabroff. Bringing over 20 years of sales and customer service experience, Michael has headed teams for companies such as Apple, Best Buy and Circuit City. With the core values set into place by Ed, Michael has continued to grow Action and looks forward to continue setting the standard in the garment decoration sector.

Action has the best customers!

We take pride in our work. It is our honor to provide our services to some of the top-rated businesses around the world. Here are just a few companies that experience the Action difference: Patagonia, University of Nevada-Reno, Reno Aces, Reno 1868 FC, Renown, Grand Sierra Resort and Squaw Valley Alpine Meadows

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