PresidentMichael Yabroff has been the President of Action since 2014, keeping the same core values that the previous owner Ed Conner had. Along with high standards of customer service and quality of production and product, Mike brings 20 years of experience in sales and customer service. He has headed teams for companies such as Apple, Best Buy and Circuit City. While he is in charge of many facets of the company, he always prioritizes cultivating the family environment that every employee loves.
When Mike isn’t leading his Action team, you can catch him enjoying music concerts, hanging out with his family or riding his street bike around the Northern Nevada area. He is always staying up to date on TV shows like Game of Thrones, Big Bang Theory, and So You Think You Can Dance or putting his nose into any kind of book.